The challenge
A UK agency building GA4-trackable websites needed detailed, client-facing reporting that matched each client’s visual identity and made website, booking and marketing performance easier to understand.
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DIGITAL AGENCY · UNITED KINGDOM
Case Study 2: White-Label GA4 Dashboards for a Digital Agency (UK)
Branded Looker Studio dashboards delivered for a UK digital agency, covering hospitality websites, booking journeys, venue performance and search visibility.
White-label delivery
Two hospitality reporting suites under the agency’s brand.
Selected reporting views. Client names, logos and identifying details have been removed.
What I built
Created white-label Looker Studio dashboards for two hospitality businesses. The reports cover executive overviews, page engagement, traffic sources, venue-level bookings, revenue, booking journeys and SEO performance.
The outcome
The agency gained client-ready reporting suites under its own branding, with a consistent way to explore website performance and investigate bookings and revenue by venue.
Inside the dashboard
- Branded GA4 reporting for agency clients
- Website engagement and traffic acquisition
- Venue-level bookings, revenue and conversion journeys
- Search Console and organic-search reporting
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