The challenge
Marketing data was scattered across GA4, TikTok, Google Ads, LinkedIn, Twitter/X and Search Console, making reporting slow and channel comparisons difficult.
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CRYPTO / FINTECH · UNITED STATES
Case Study 3: Multi-Channel Marketing Dashboard for a Crypto Client (USA)
A consolidated marketing dashboard that reduced reporting time by 70% and brought campaign and SEO performance together.
70% less
Time spent on reporting for this client.
Selected reporting views. Client names, logos and identifying details have been removed.
What I built
Created a unified Looker Studio dashboard covering traffic, paid campaigns, social media and SEO. Channel-level views let the team investigate performance without assembling separate reports.
The outcome
Reporting time was reduced by 70%. The client gained a clearer view of campaign performance, underperforming channels and SEO keyword growth.
Inside the dashboard
- Cross-channel marketing overview
- Paid campaign and social performance
- Traffic acquisition and conversion views
- SEO and keyword-growth visibility
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