The challenge
Marketing spend across Meta campaigns wasn’t translating into clear revenue insights. The client needed to connect ad spend, lead attribution, and churn metrics in one view.
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SEO / DIGITAL MARKETING · DENMARK
Case Study 4: Deals Funnel from Meta to HubSpot for an SEO Client (Denmark)
Connected campaign spend, lead attribution and sales outcomes in a Looker Studio dashboard covering MRR, churn and conversions.
Spend → sales
From Meta leads to HubSpot deal milestones.
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What I built
Built a Looker Studio dashboard combining Meta Ads, HubSpot, and Google Sheets to show MRR, churn, campaign costs, and lead conversions.
The outcome
Smarter budget allocation and stronger alignment between marketing and revenue.
Inside the dashboard
- Connected spend to sales outcomes
- Tracked lead generation from Meta Ads to deal conversion milestones in HubSpot
- Visualized churn, LTV, and customer retention
- Exposed campaign inefficiencies and improved ROI tracking
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