The challenge
Multiple country shops across European markets had fragmented analytics. The business needed to compare performance and understand its e-commerce funnel in one place.
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E-COMMERCE · DENMARK / EUROPE
Case Study 5: E-commerce (Denmark)
Consolidated GA4 reporting to compare markets, understand funnel drop-offs and guide country-specific decisions.
15 shops
Brought into one consolidated GA4 view.
Selected reporting views. Client names, logos and identifying details have been removed.
What I built
Built a consolidated Looker Studio GA4 dashboard across 15 regional shops. The report surfaces engagement, checkout drop-offs and conversion rates by shop. The wider engagement included more than 10 dashboards across finance, marketing, sales and fulfilment.
The outcome
The business gained centralised visibility across markets, making it easier to investigate funnel drop-offs and develop country-specific conversion strategies.
Inside the dashboard
- Consolidated reporting across 15 regional shops
- E-commerce funnel and checkout analysis
- Conversion-rate comparisons by market
- Wider reporting using Google Sheets and PrestaShop SQL
NEXT CASE STUDYCase Study 6: Marketing & Sales Performance Dashboard
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