The challenge
Marketing and sales performance needed to be viewed together across shops, channels and reporting periods.
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MULTI-MARKET E-COMMERCE
Case Study 6: Marketing & Sales Performance Dashboard
A reporting suite bringing website activity, marketing costs, leads, sales and targets into a shared view.
Marketing + sales
Channel performance alongside sales outcomes.
Selected reporting views. Client names, logos and identifying details have been removed.
What I built
Created reporting views for scorecards, traffic sources, shop-level conversions and sales, with monthly and yearly target tracking.
The outcome
A reporting suite bringing website activity, marketing costs, leads, sales and targets into a shared view.
Inside the dashboard
- Traffic, cost and conversion scorecards
- Leads and sales by country shop
- Monthly and yearly goals
- Sales comparisons across products and markets
NEXT CASE STUDYCase Study 7: Paid Social & Creative Performance Dashboard
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