The challenge
Paid-social performance needed to be explored from overall results down to the individual campaign and ad.
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E-COMMERCE · DENMARK
Case Study 7: Paid Social & Creative Performance Dashboard
A paid-social dashboard covering spend, purchases, revenue and the performance of campaigns, ad sets and creatives.
Campaign → creative
One view across paid-social performance.
Selected reporting views. Client names, logos and identifying details have been removed.
What I built
Built reporting views for spend, ROAS, AOV, CPC, CTR and purchase trends, alongside campaign, ad set and creative comparisons.
The outcome
A paid-social dashboard covering spend, purchases, revenue and the performance of campaigns, ad sets and creatives.
Inside the dashboard
- Paid-social scorecards
- Revenue and ROAS trends
- Campaign and ad-set comparisons
- Creative and lead-generation reporting
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