The challenge
The business needed a joined-up view of campaign spending, traffic, leads and conversion activity.
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LEAD-GENERATION BUSINESS · INDIA
Case Study 10: Lead Generation & Campaign Performance Dashboard
Campaign reporting connecting spend and traffic with leads, acquisition costs and conversion activity.
Cost → conversion
Spend, lead quality signals and conversion activity.
Selected reporting views. Client names, logos and identifying details have been removed.
What I built
Built weekly and channel-level reporting with spend, lead volume, CPL, conversion rate and budget comparisons.
The outcome
Campaign reporting connecting spend and traffic with leads, acquisition costs and conversion activity.
Inside the dashboard
- Weekly spend and lead comparisons
- Channel and campaign breakdowns
- CPL and conversion-rate reporting
- Budget and target visibility
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