The challenge
The business needed an executive overview of e-commerce results and a structured way to review marketing performance.
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E-COMMERCE
Case Study 11: E-commerce Performance Review & Target Dashboard
An executive performance review covering revenue, orders, spend, targets and channel-level advertising metrics.
Executive overview
A structured performance check-in.
Selected reporting views. Client names, logos and identifying details have been removed.
What I built
Created reporting views for sales, spend, orders, ROAS, CPA and AOV, with target progress and channel-level detail.
The outcome
An executive performance review covering revenue, orders, spend, targets and channel-level advertising metrics.
Inside the dashboard
- Executive e-commerce scorecards
- Revenue, spend and ROAS targets
- Monthly performance trends
- Meta and Google Ads performance views
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