The challenge
E-commerce brand needed a unified view of Meta + Google Ads performance to track ROAS against targets and identify profitable product categories.
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E-COMMERCE · NETHERLANDS
Case Study 1: E-commerce Growth Insights Dashboard (Netherlands)
Meta and Google Ads reporting with product-category insights, creative diagnostics and target tracking.
Spend → revenue
A unified view of marketing performance.
Selected reporting views. Client names, logos and identifying details have been removed.
What I built
Built a Looker Studio dashboard integrating Meta and Google Ads, with real-time ROAS tracking, category-level insights (Milk, Juice, Blend, etc.), and campaign/creative breakdowns.
The outcome
Client gained actionable insights to reallocate spend toward high-ROAS categories, optimize ad creatives, and continuously monitor marketing efficiency.
Inside the dashboard
- Delivered a single source of truth for e-commerce ad performance.
- Enabled category-level profitability analysis to guide budget shifts.
- Added campaign and creative diagnostics (CTR, CPC, Hook/Hold) for optimization.
- Automated target vs. actual performance tracking for revenue, spend, and ROAS.
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