The challenge
The team needed to compare current performance with targets and understand the pace of revenue and spend.
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B2C E-COMMERCE
Case Study 9: E-commerce Campaign & Target Tracking Dashboard
An e-commerce performance tracker comparing sales, spend and ROAS with targets across Meta and Google Ads.
Actual vs. target
Campaign reporting with performance pacing.
Selected reporting views. Client names, logos and identifying details have been removed.
What I built
Built reporting for sales, orders, conversion rate, ROAS, CPA and AOV, with separate views for paid-social and Google Ads activity.
The outcome
An e-commerce performance tracker comparing sales, spend and ROAS with targets across Meta and Google Ads.
Inside the dashboard
- Sales and spend against targets
- Revenue and spend pacing
- ROAS, CPA and AOV
- Search, Performance Max and Meta breakdowns
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